The much anticipated 'Matthew Williamson for H&M' capsule collection hit stores yesterday.
The British Designer, famed for his creative use of colour, has dressed the likes of Sienna Miller, Scarlett Johansson, Mischa Barton and Helena Christensen.
The collection for the high street store comprises studded belts, ruffled dresses in bohemian prints, embellished camisoles and ultra-cool jackets, with prices ranging from £14.99 for a printed scarf, to £199.99 for the collection's star item, the multi-coloured maxi dress, featured in the above ad campaign. And each and every item showcases Williamson's immaculate eye for detail: from the hot pink piping on the petrol blue blazer to the zip detailing on the leather jacket.
The designer told Vogue: "I wanted to create a strong urban collection fused with the brands signature symbols and shapes. It's been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M."
"Colour is one of the defining aspects of my signature style. I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious."
Sequin Cuff Peacock Dress, £49.99, Matthew Williamson for H&M
Leather Waistcoast, £69.99, Matthew Williamson for H&M
Colour Pop Blazer, £69.99, Matthew Williamson for H&M
But my favourite piece has to be this bold metallic clutch:
Metallic Patchwork Clutch, £30, Matthew Williamson for H&M
And there's more to come, Williamson's initial offering will be followed by 'a second drop' of 60 designs on the 14th May.
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